A & O Realty

Client

A & O Realty

About the brand

It's one of Mumbai's leading real estate developers, that aims to redefine urban lifestyle and living, has entrusted its mandate to Fruitbowl Digital after a competitive multi-agency pitch.

What i did

The 360-degree directive which included site branding, creative and media strategy, social media, SEO, ORM, mobile and content marketing, and search engine marketing (SEM) across digital platforms, for existing and upcoming projects across Mumbai, including f.Residences Ghatkopar, f.Residences Malad, Bellevue, Palazzio, Excellenté and Eminenté.

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User Research

I experimented with design, avoiding the traditional approach, i.e., having conversations beyond elevation, carpet size, and cost per square foot.

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View the prototype

PROCESS –

how i did

We knew that the acorn had been the main mark for the entire history of the company, well, almost the entire history... this was the most identifiable part of the brand; the most recognizable across all our channels. This core element served as a starting point to build out themes of nature to breathe new life into the brand. We gave a name and a vision to what it meant to be a part of Doe-Anderson through company-wide values, and completely re-built our web presence.

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Sketches of for the company value icons (Be first into the wilderness, Carry the water, and Be One with the Ant and the Anteater)

Doe-Anderson website screen for the "Services" page.

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Conclusion

To "soft launch" the rebrand with employees and clients, our team released a video introducing the values, showed off our new site, and shared some branded pullovers and backpacks (which I still use to this day). Once everything was finalized, we plastered our new acorn all over new hire packets, our in-person office, social channels, and the side of our building.

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View the live site