🠀 All projects

Fruitbowl

A billboard for Boots, showing a girl in a yoga pose, with the heart logo wrapping around her body.
Client
Fruitbowldigital
Category
Branding & Social Media
DURATION
2yr
YEAR
2018

About the brand

Home sweet home

What i did

Making artworks for clients made us realise we were not doing anything for us, so we tried focusing on our own Instagram page and the ideas were so amazing, many colleagues said to me, "I joined looking at the quirkiness of your page."
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User Research

Baap Ho Tum Log!!! These were the words from our users. We did some out-of-box creatives, from Christmas to Women's to Mother's to Father's Day. Apart from days we also nailed some topical posts.
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how i did

Vulgar Valentine

Yes, we have balls & I think nobody would have been able to pull this off like FBD.

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Conclusion

This was my first exploration of a full rebrand, from creating the logo to writing the brand standards. I was engaged by needing to pull from multiple parts of my design-thinking wheelhouse like UX research, packaging design, and even copywriting.

Looking back on this work, I believe this rebrand was maybe too far of a jump forward, and I think the current rebrand by Coley Porter Bell is more appropriate for how Boots is currently positioned. However, pushing myself to create something unexpected for Boots was a fun learning experience.

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CREDITS

ART DIRECTION

Rajdeep Patil

COPYWRITING

Rajdeep Patil / Siddharth Sudhakar

WEB DESIGN / APP DESIGN /

Rajdeep Patil

Zeochem website screens in a grid layout, showing the "Product" page, "History" page, "Contact" form field, "Search" page, and Homepage.
DRAG